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CALM MOMENT
PROJECT SCOPE
Logo
Packaging
Brand Guidelines
Release Date
July 2021
A few years into pandemic-era wine consumption, Calm Moment founder Jamie Diaz still craved the evening wind-down ritual—but without the groggy wake-up the next morning. After trying several CBD-infused drinks, she set out to create one that not only delivered relaxation but also tasted great. The packaging reflects this intention, with a firefly icon symbolizing those rare, present moments when you truly feel and appreciate the fire within you. The result is a design that’s both calming and vibrant—just like the drink itself.














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